F-Musiikki

Musical instrument store chain F-Musiikki has digital displays all over Finland, and the screens have become an essential part of the chain’s advertising – especially in campaigns. The displays bring life and atmosphere to the stores, which both staff and customers notice.

Mainosnäyttö tiskillä F-musiikin myymälässä

Digital signage is a big part of store advertising

Digital signage is noticed and the content plays a big role in our communication, says F-Musiik’s project manager Sami Ahokas.

“Our own graphic designer is responsible for the content production of the screens, and although there is some ready-made material, our own productions are still popular. In this way, a uniform look is created for the ads, which fits the stores like a glove. The content is always updated when necessary, and the material can be updated even with short notice.

The screens function as their own channel, and also as support in many kinds of campaigns. The clear user interface is very familiar, and problem situations have been solved well with the help of FirstView’s guides and customer service. You no longer need to shine with a bunch of posters, but the message will be delivered at the push of a button”.

Sami Ahokas

Project manager, F-Musiikki

F-musiikin tiskin mainosnäytöt