Näsi Pharmacy

Näsi pharmacy in Porvoo made a fuss and did a renovation, and after that FirstView background music and digital screens were put in use. The pharmacy’s 11 digital screens effectively replaced traditional advertising posters. Digital window screens are used to communicate with passers-by, and inside the parmacy there are digital screens on pillars, at the cash register and at prescription counters.

Digital displays are used for marketing, information sharing and brand strengthening. Various situations can be reacted to quickly by bringing, for example, hygiene instructions to the screens. Porvoo themed images rotating on the checkout screens add good feeling and strengthen the pharmacy’s brand image.

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More comfort and privacy protection

In the renovation of the pharmacy, they wanted to invest significantly in sound reproduction. In addition to the background music service, the pharmacy has Panphonics sound showers above the prescription waiting area. The sound showers play music for the customers waiting for their turn, so that the conversation of the people at the prescription counter cannot be heard.

“With background music and sound, we wanted to improve the intimacy of the pharmacy. The background music doesn’t disturb the customers, but it takes the attention away from what’s going on around them, and guarantees privacy for those shopping at the prescription counter,” says pharmacist Kirsi Paulamäki.

In addition to background music and digital screens, the service also includes content production for the screens. This way, the pharmacy staff no longer have to update screens, and the staff can focus on customer service.

“The collaboration with FirstView went really well. All the planning and advice was just for us. We went to get to know the place, the solutions, presented ideas and researched whether they can work in this space”, praises Kirsi Paulamäki.