The historic, but rapidly developing, Arabia135 is an entity of more than 15 hectares, located in the Arabianranta area of Helsinki. The center was originally used as a factory (founded in 1874 as the Arabian Porcelain Factory), but the premises have gradually been converted to educational, cultural, office and commercial use.
In the past, informing, marketing and guiding was done with posters placed in the corridors. FirstView’s digital solutions brought flexibility and versatility to the communication and guidance of the property.
In addition to the advertising screens in the stores, interactive guidance kiosks have been placed at the entrances, which can be used to inform visitors about the shops, services and events of the center. Thanks to interactivity, visitors can explore content that interests them. Finding services is easy when the base maps and routes of the block can be easily browsed.
FirstView’s background music service takes care of the entertainment and the soundscape according to the brand.
“Background music creates a nice and cozy atmosphere in the center, where it’s easy to stay longer. It’s also easy to adapt this to each season and holidays, for example Christmas music,” praises Krista Cliff from Innovation Home.
In addition to the versatile digital screens, the Arabia135 center uses FirstView’s visitor management, which allows guests arriving at the company’s premises to automatically report their results. An automated visitor path guides guests to the correct facility.
The dynamic content enables more interesting and abundant means of advertising than traditional print advertising, says Jenni Nivalainen, who is responsible for leasing, customer relations, maintenance and future development of the Arabia 135 center. Jenni also praises FirstView’s uncomplicated cooperation, easy communication and solution-oriented activities for the development of the block.
We also transferred the information from the A stands of our stores to the digital screens and thus had a significantly cleaner entrance to the center. This type of advertising is effortless, fast and cost-effective, says Krista Cliff Innovation Home Arabian Community Manager.
According to Milka Varmola, store manager of Finlayson’s Arabia, in the past, messages and advertisements were drowned in the mass of the stands, and the posters made the entrance look unprofessional. Now the visibility on FirstView’s digital screens is much bigger than on a paper poster. Of course, digital screens can also show several materials and campaigns at the same time. Content can be edited in real time and every employee in the store knows how to add materials, says Milka Varmola.
FirstView has succeeded very well in that it is incredibly easy to use. And their customer service is also really good. I got help as soon as I asked for it.
Finlayson Arabia Store Manager
In my opinion, FirstView has succeeded very well in understanding the customer and in its agile operating model. Solutions have been offered quickly, taking into account the customer’s needs. I recommend FirstView’s services to everyone who needs digital solutions and guidance.
Asset Manager, Arabia135
We can recommend this type of advertising to companies. It is effortless, fast and cost-effective.
Community Manager, Innovation Home Arabia
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