In addition to a good product selection and effective sales channels, Bag Stage’s success is based on multi-channel marketing communication. Bag Stage, which focuses on the sale of wallets and bags, is a well over 100-year-old company whose first store was opened in shopping mall Mylly in Raisio.
In the shop windows, digital screens arouse the interest of passers-by with videos and daily offers. More digital screens can be found inside the stores.
Only one person is needes for the production of the content of the store displays. Basic content is added once a once a month and store-specific content is created once a week. The content and timing of the displays are managed remotely, so new campaigns can be created quickly for all stores. FirstView content management system has been equipped with ready-made templates designed by a graphic designer in accordance with the Bag Stage brand, on which store managers can easily enter daily offers and store-specific announcements quickly.
“We can update the content of the screens ourselves and use the promotional images and videos we receive from the principals. The same marketing material is used both online and on screens. Digital displays are great for offers valid for one day or even one hour,” says CEO Rami Lehtonen.
There are more young adults and senior citizens in the city center, while there are more families with children in shopping centers. With the help of screens, targeted advertising can be done for different customer groups, also at different times of the day.
CEO, Bag Stage
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