Factory has more than 15 restaurants in the capital region, most of which are lunch restaurants with standing tables. Almost all restaurants have FirstView info screens, which have replaced traditional menus and advertising posters.
In an industry where content is updated several times a day, you can focus on what’s important when content can be produced easily and scheduled in advance.
Digitals screens have become a natural part of general marketing. Screens act as throw-ins in restaurant windows and increase attractiveness indoors.
“Speed is the number one priority. You can easily put the material on the screens yourself, without an external operator. FirstView’s system and scheduling possibilities make everyday life easier when you don’t have to be on call all the time,” says Factory’s marketing manager Saku Vesterinen.
“Anyone can use the system. Everything is handled in real time, so you can create the content yourself and errs can be corrected immediately. Ready-to-use templates have been made for the changing menus, which are updated and scheduled weekly”.
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