Silmäasema

In addition to numerous optical shops, Silmäasema has 18 private eye clinics and the company also works as a partner of wellbeing services county in eight locations.

When Silmäasema started planning the new store concept for optical shops, it was noticed that digital screens were needed to implement marketing. Based on the competitive tendering, Silmäasema chose FirstView as its partner, which was able to meet the needs of the optician chain with its service concept and customer-oriented thinking.

Play Video about Silmäasema Anne Rantanen

The service concept and customer orientation finalized the partner selection

Currently, FirstView’s service is used in more than 60 locations, and the future with FirstView looks good. We feel that the service model has met out needs and that FirstView has been successful in its customer orientation.

Thanks to FirstView, our everyday life has become smooth and easy. And we can ensure a consistent message in the renovated stores. I recommend FirstView to companies that are looking for the right size partner and need customer orientation. And that service and support can be easily found here in Finland with one phone number.

Anne Rantanen

Director of Marketing, Silmäasema

Centralized campaign management makes marketing easier

Before purchasing digital screens, store advertising was done with traditional posters and printed products. Thanks to screens that can be updated remotely, advertising campaigns can be managed centrally, and the marketing of stores can take into account, for example, campaigns that are repeated on TV.

In the renovated stores, digital screens are used both in marketing to get a flow of customers and in the waiting areas to serve customers. The meeting room door displays on the reception rooms show the information of the receiving experts and guide the customers to the right rooms. Thanks to centralized campaign management, stores can focus on serving customers instead of updating advertising posters.